What happened to the Jaguar car company and why a wave of hate hit them. More details about CAR4RU in this post.
The brand, which currently belongs to Indian businessmen (since 2008), presented its new logo and presented the concept.
There were a considerable number of people who condemned the car company for changing and simplifying the logo. After the rebranding was published on social networks, commentators called the innovations “disastrous”, words such as “goodbye Jaguar” and “how to unsee this horror…” were heard.
Instead of the familiar and elegant font, rounded and minimalistic letters appeared. The new font refers to a new concept — the production of premium electric vehicles. Models in the improved line will be presented using the newly developed modular platform JEA (Jaguar Electrified Architecture). The cat itself will not be located near the logo, but on parts with a grille. The symbol of the brand was a circle with two letters “J”.
On December 2, Jaguar presented the modern Type 00 electric car with updated technologies and logo. Pink and blue colors emphasized the novelty of the exterior and the brand’s slogan — “Copy nothing”.
The funny thing is that the published video also did not go unnoticed. Elon Musk himself wrote in the comments under the publication of the video: “Do you sell cars?” This is due to the fact that models appeared in the frame dressed in various extravagant looks.
A sharp change in image, a departure from the usual images and a radical change in direction — all this describes the new path of the Jaguar automobile.
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